Chinas super future marketing trends.docVIP

 PAGE \* MERGEFORMAT 13 China’s super future marketing trends Shopping centers, department stores, shopping malls, chain convenience stores and other consumer sites have been traditional ground the main channel as one of the people shopping, but with the “anytime, anywhere with the desire” and “worry and effort-saving” claims the rise of consumer shopping, the sudden emergence of electronic commerce in particular, is forcing the voices, head milling around, human services, must change the traditional concept of super establish a new business model and revenue streams, the author of China’s current development status of super about China’s future super marketing direction and path for the business as a reference and reference. The author believes that the future of China’s super marketing trends in the following areas: First, the ground-air with actual situation, are equal length Currently, the super across the country are facing the huge impact from online shopping, many users of “the store” (ground floor shops sample collection sites as a commodity, just look do not buy, they want from the super to get comprehensive information to purchase goods ( product name, model, price, and then by using the search engine on the Internet to buy exactly the same price with the store and the store is much cheaper things, including the basic necessities of life and the shampoo, conditioner, mouthwash and other Japanese products, intangible in the store on the ground to the air the whole wedding dress shop. just started the ground physical store managers also disagree, and as pervasive e-commerce, they began to use a defensive strategy, but also opened his own business Web site, But that is not the standard of professional e-commerce, its just not heavy heavy promotional sales, e-commerce in order to catch the wave of the fashion industry but also to create some noise, symbolic for a number of Internet users has been overlooked in the past, but because of the tradition