Chinas Strategic Breakthrough Strategies for health wine.docVIP

 PAGE \* MERGEFORMAT 3 China’s Strategic Breakthrough Strategies for health wine Since 2001, China’s health-care wine market capacity at an unprecedented annual rate of 30% increase, while many well-known wine brands and other industries have capitalized brands get involved in health-care wine market. But the reality is: in 2003 the first three brands of Chinese health-care wine combined annual sales volume is less than a year JLF liquor brand sales. Nevertheless, Maotai and Wuliangye two white supremacy is still active in the scale of the war was the first or the faint of health wine really ushered in the spring? ! 1, China’s development history and present situation of health wine A, four stages of market development The first stage: the natural circulation phase, is mainly used in traditional Chinese medicine bruises. There is a high profile ‘tiger bone wine’, the spread of old age, and later became a national treasure because of Tiger, the state ban hunting, ‘tiger bone wine’ before disappearing in the market. The second stage: the operational phase of the pharmaceutical market, representing products are ‘Hung Mao Liquor’ and so on, in the early nineties to medicine accurate numbers to enter the market, focusing on effects for the market, to take a major advertising operations so as to enhance the consumers fill Wine cognitive function, but due to over-exaggerate the effect of publicity, harm to a larger market and then, naturally into the third phase. The third stage: nourishing the operational phase of market-oriented health care products. Representative products are ‘Made in China Jin wine’, ‘Coconut Island Deer Tortoise wine’ and so on. These brands focus on brand building, market rapidly, is becoming the health wine marketplace. With the strengthening of health awareness among Chinese consumers, China’s first wine of the kinds of liquor gradually shrinking consumer demand for health wine since 2001, an annual increase rate of about 30%, so a stro