Chinas toothpaste market analysis and forecasting and future marketing strategy selection.docVIP

 PAGE \* MERGEFORMAT 33 China’s toothpaste market analysis and forecasting and future marketing strategy selection First, the Chinese toothpaste market situation analysis 1, China’s toothpaste market in the history of China’s toothpaste industry market is enormous in the late nineties, the market size that is the ratio of average 5% to maintain rapid growth, the market is more stable seasonal variation. In 1998, production reached 2.807 billion toothpaste; 2000 annual output reached 3.6 billion, annual per capita consumption increased to 2.8; Chinese toothpaste production this year is expected to reach 4.9 billion by 2010 will reach 5.4 billion. After the founding of the Chinese toothpaste market roughly five stages: The first phase (1949 ~ 1982): the two brands rule the roost north and south. After the founding of the planned economy period, Shanghai and Tianjin, the Chinese toothpaste brands have been a blue sky toothpaste made two huge share of China’s toothpaste market. Known as ‘south China, north blue sky’ is laudatory. At that time under the conditions of the planned economy, toothpaste production quotas underwriting, sales are through department stores stations at all levels of distribution, the basic call no competition. The second stage (1983 ~ 1991): domestic brands springing up. Reform and opening up, especially since the after-sales industry, the domestic brands such as mushroom sprouting of new, emerging out of both sides of needles, cold-acid-ling, black girl, herb, grass coral, small rabbits, skullcap, and many other brands. They split on a domain, gradually creating a competitive separatist trend. The third stage (1992 ~ 1995): foreign brands seize the Chinese market. In 1992, the world’s largest Colgate toothpaste brands entered the Chinese market; in 1995 the world’s largest cleaning products company Procter amp;amp; Gamble’s Crest into China. Short period of time to use a powerful marketing campaign to seize China’s high-end market. T