Chinese Brand Trilogy.docVIP

 PAGE \* MERGEFORMAT 17 Chinese Brand Trilogy The law of development of enterprises, there is a ‘10-year recycling phenomenon ‘, that is, a brand to reach its glorious period of 10-15 years, while a challenger brand to grow into a real strong challenger, the law of its growth is also need for 10-15 years. Therefore, one can see ,10-15 years, is a stage of enterprise development. Enterprise as a people, infants to grow into adolescents, 10-15 years; adolescents grow into young people, 10-15 years; youths to grow into middle age, 10-15 years; middle-aged to old age, also need 10 -15 years. Brand development in the Chinese market, but also in phases, and we call it ‘Chinese-style brand Trilogy’: 1, the initial stage, the product is more important than the brand 1, a new brand new category The characteristics of the Chinese market is that you say it matures, it there are many gaps in the market, industry and consumers, a blank space, such as the rise of the past two years ‘Quhuo drink Wong Lo Kat’, ‘Qipai China stand-collar’, etc., are because of the blank and in one fell swoop to seize the market success; If you turn, say that the Chinese market, immature, but many industry is fiercely competitive, price war, end war, advertising war, one after another horrible to the rivers of blood. In fact, the market is intense, is not the market, but in the business to choose. You choose to enter the ‘Blue Ocean’, you will find a less competitive market, not even competition; If you choose to enter the ‘Red Sea’, then your opponent will be legion. Writer’s opinion is that, for the initial stage of the new brand terms, it is necessary to create new products, creating new opportunities for the brand lies in the development of new markets, new markets, becoming the first person to survive. Create a new brand category. As a new brand building, you have to understand that you are not in the brand, but in the build category. Ya-off V9 Why successful? Because it created a