Chinese home appliance chain second and third line cities in home appliances market situation and countermeasures.docVIP

 PAGE \* MERGEFORMAT 8 Chinese home appliance chain second and third line cities in home appliances market situation and countermeasures Chinese home appliance industry is an important part of China’s economy, involves the provision of employment, taxation, socio-economic issues such as the promotion of improved domestic demand, so the Government introduced ‘appliances to the countryside’ subsidy policies to promote the home appliance industry, sales growth, stimulate rural consumption and thus a strong supporting economic development and social stability. Business-to-market, development of second and third line must have a full understanding in order to allow enterprises to conduct business in the detours, fast and effective completion of the established sales targets to achieve long-term growth and profit improvement. 2008 appliance chain in the first-line sales growth slowdown in the city, comparable store sales growth of only 10% of its performance increase was mainly second and third line cities, shop sales, comparable store sales growth of more than 50% everywhere. Therefore, second and third line the city’s largest chain of home appliance sales are priorities for future direction. First, second and third line the city’s market is extremely confusing, but the countless local appliance live much moisture. The ever-changing market, there is the rational. Household electrical appliance enterprises must have sufficient research to develop sound strategies and tactics should be well aware of the market in order to remain invincible in the competition. 1. One filled with a variety of brands, channels strong. Many world famous brand in the second and third line the country areas have become a very famous brand, because getting into a long time and after-sale channels, has a solid foundation and resources, and manufacturers also have some support. As long as the channels or local businessmen determined to carry out maintenance, then, often can be a lucrative