Chinese home appliance brands in the third growth path.docVIP

 PAGE \* MERGEFORMAT 13 Chinese home appliance brands in the third growth path Chinese household electrical appliance industry, have gone through nearly three decades of the development process, not only created a household electrical appliance industry in China, one of the best industries, but also promoted the rapid development of China’s home appliance industry, various types of home appliances manufactured in China into the thousands of households has become indispensable to enhance people’s material life necessities. As the market multi-polar era, the original household electrical appliance enterprises are familiar with the living environment, has become beyond recognition and all aspects of business operations have a whole new interpretation. The changes in living environment, and its essence is also the home appliance business growth path changes in response to environmental changes due to business survival enough to affect the growth path. Growth is a state, in each growth stage companies are likely to use different growth path, but not enough to affect some of the innovation path to the road, and some paths are dominated business development strategy. For different household appliances enterprises, whether it is the United States, and Glanz and other brands, or the dragon, music and other state generation, they rise, are the times, the flow of results. ‘The third growth path’ hit on ‘leap enterprises’ With China’s market economy and internationalization of the accelerated process of household electrical appliance enterprises are facing the living environment of the nature of the changes have taken place, a broader range of competition, competition is much more depth and the degree of competition more intense. Moreover, since the media, increasing brand awareness, the unit cost of rising media, media effects due to the highly crowded and falling, coupled with access costs rise continuously. For the new generation of household electrical appliance en