Chinese Liquor- Brand decide the future.docVIP

 PAGE \* MERGEFORMAT 15 Chinese Liquor: Brand decide the future Chinese liquor after fierce competition in the market has entered a relatively smooth transition period, the liquor industry also began to have inventory of their own future. With regard to the future of Chinese liquor outlets, and many people from the strategic planning, marketing and many other angles incisive analysis, but individuals that are still prevalent in China’s liquor industry trends in winning the ideas and liquor industry there are still many aspects of marketing knowledge-based art , precisely because of this, in the Chinese Liquor critical period of development calls for the return of the brand still seems important. Liquor threshold Liquor how high the threshold? I believe in the industry to judge him. However, since clouds do electrical appliances, making the circulation of new Hualian, a movie of the superstar group, do drink Jianlibao, and even to do the Lifan motorcycle, do Chinese medicine Ginsber forces have entered the wine industry, we must say that liquor industry, barriers to entry are very slim. The wine of the surging Yunfeng, JLF’s rage, the sudden emergence of the Chishui River, Baofeng wine ferocious fully Description: The white wine industry not only barriers to entry are low and competition, the threshold is very low. Chinese liquor is big but not strong result is mainly due to liquor industry, brand awareness and brand building power is very low, liquor industry in the face of rapid advances in modern marketing had shown extremely weak competitiveness. First, the liquor industry in a bad brand positioning. We now see most of liquor brands have deep historical precipitation, but in the face of such a tremendous historical heritage, the liquor brand transforms the capacity of poor, the brand’s strategic positioning unintelligible. Secondly, the liquor brand for the Chinese culture, the ability to undertake very weak. Extensive and profound Chinese culture, the