Chinese wine estate business management.docVIP

 PAGE \* MERGEFORMAT 24 Chinese wine estate business management Phenomenon The 20th century, the late 90s, after blundering Chinese wine industry, the eyes finally locked in the most traditional wine production methods - top estate wines, and even China, thus opening a wine estate movement, China’s wine industry faces a ‘ Manor ‘hot. Beginning in 2002, many wineries began to join the production of ‘estate wines’ in the ranks, even some of the wineries do not have the production conditions also have launched a ‘estate wine’, thus the numerous wine estate, and is regarded as a market bubbling at the ‘concept products’. This ‘House’ hot-also known as the wine industry’s ‘retro movement’. First, because this manor-style production model from the Middle Ages in Europe’s manor economy; Second, because of its nature of ‘industrialization’ of the reactionary, to meet the world trend of organic agriculture, the pursuit of human production and nature of ‘Heaven and Man ‘. Is ‘concept products’ Ye Hao, ‘retro sports’ worth mentioning ‘estate wine’ and it has triggered the emergence of issues that deserve our attention and thought. Area in the world wine industry, long famous in France. French wine estate is also the reputation of the world’s largest. Looking especially the French wine estate in France Bordeaux Wine Center, represented by the various wineries, they would undoubtedly have a unique natural environment, because such conditions can the best cultivation of grapes, juice and the flavor’s unique high concentrations; carefully Artificial pruning care and viticulture course, is essential. So, China’s ‘estate’ presents the big picture of what? China’s ‘estate wine’ and how it reflects the high quality? Or, the market is not a clear concept of the ‘estate wine’, in the end should be how to define it? These difficulties are not only confusing to consumers, and even some manufacturers and dealers are also hard to say, the Dow is unknown. Two kinds of change in