Cigarette brand expansion to do to navigate the.doc

 PAGE \* MERGEFORMAT 19 Cigarette brand expansion to do to navigate the The 21st century is the vertical associated horizontal co-brand era of brand competition, the banner of the enterprise, while the brand to expand into business development, an effective way to expand the brand. Many famous enterprises at home and abroad to make sales to increase the use of brand expansion, business growth, access to a good economic and social benefits. With the 2004 national work conference on tobacco and the tobacco industry in China in 2004 working meeting of economic operation of the curtain, ‘everything has to be to restructure and brand expansion for the joint to give way’, China’s tobacco industry will be staging a larger and higher levels of joint re-play, while the ‘brand expansion’, it will become the primary key to the tobacco industry in 2004 lines. Brand expansion of many things, including brand extension, brand capital operations, the brand’s market expansion, brand transfer, brand licensing and other activities, but the current tobacco cigarette industry, the brand expansion, mainly refers to the brand’s market expansion, ‘the so-called brand extensions, mainly refers to the famous cigarette brand expansion, the output of key enterprises through branding, joint production, and enterprises to implement the reorganization of assets as the link lay the foundation to create the conditions. ‘In 2004, the national work conference on tobacco, the State Tobacco Monopoly Secretary Kang Sung Kang says. This means that the joint reorganization is not simply 11 = 2, but by expanding the brand to achieve 11 amp;quot;2. Can be 11 amp;quot;2, which depends on brand expansion can do beats. Beats the intent is to describe the ancient dancers drag skirt, the belt she Rao Shen, or Troy Congfeng long garment delivery Wang, Wu Qi Lai Rufeng roundabout, like clouds Manjuan. It is because of long-sleeved, only to make the dancers dance beautiful, Graceful. Po Chu-i in the ‘Colorf