CI Strategic Import Troubleshooting.doc

 PAGE \* MERGEFORMAT 23 CI Strategic Import Troubleshooting CI is the design? CI’s inception, is to start from the design. CI image, one of the basic technique of expression is visual design. So, if CI is a simple designs? ‘Asia-Pacific CI concept’ that: ‘CI is not simply the design’. CI covered by the enterprise business strategy, brand strategy, corporate image, spiritual philosophy, corporate culture, behavioral norms, value systems and so on, it is the business, management, culture, image synthesis embodied. The design here refers to the graphic design, but the performance of its visual approach, so it can not represent the full CI. CI as a business strategy to achieve its shape and content of the practice is CI planning and image design. CI planning and design in two levels, ‘the Asia-Pacific CI concept’ that: the CI plan did not succeed, there is no design of a successful CI. The strategic priorities, planning principle of the priority cases of the suitability of each CI? What we do is not absolute commentators. However, we emphasize, CI as a strategic, then it should be a high-level entry point, that is, from the surface cut into the corporate strategy, but the planning began, but the design is the manifestation of CI strategy and savvy. ‘Asia’ Convinced that the establishment of ‘strategic priorities’, ‘planning priority’ operating principles of CI, CI enterprises into effect, to avoid entry errors are useful here. Like an army must have an overall operational plan to conquer new territories have the same deployment of the operation. Otherwise, the inevitable outcome of defeat. Strategic priorities, planning the principle of priority, not trying to belittle the role of the design. This is because even the best strategies and tactics all need good performance. Here we need to make the dialectical relationship between the two treatment. CI on the design of such a corporate logo from the beginning. If the characteristics of this business sector, the futu