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Cigarette market Xiangcheng County Problems and Solutions
[Abstract] Xiangcheng County through research cigarette consumption, cigarette revealed Xiangcheng County some problems in the consumer market, such as the cigarette market in rural areas the lack of systematic research, inadequate supply of low-grade cigarettes in the above issues based on the analysis put forward some suggestions.
[Keywords] rural characteristics of cigarette consumption trends
First, cigarette consumption Xiangcheng County Market Analysis
1. Cigarette consumption and the level of total cigarette consumption In 2007, cigarette consumption Xiangcheng County boxes to 19,629.44 (250 / box), cigarette consumption in 2008 was 20612.08 box (250 / box).
At present, due to the relatively low income of rural consumers of cigarettes, the burden of heavy consumption level is slow, therefore, a lower level of cigarette consumption; rural daily consumption of cigarettes costs the consumer is mainly used for basic living supplies expenses. As our society economic development and the state’s rural areas to promote and implement support policies, increasing income of farmers, 2007 and 2008 cigarette consumption level has improved, but still accounts for a large share of low-grade cigarette, this pattern will be in the next period of time continue to persist. rural cigarette market is still low cigarette market.
2. Cigarette market leading brands Xiangcheng County, with its unique natural conditions, a tobacco-producing county, Xuchang Cigarette Factory is an important raw material suppliers. Xuchang Cigarette Factory, with its geographical advantage to occupy Xiangcheng County cigarette market. Xuchang cigarette brand (soft yellow) , San Hua (soft blue), Red Flag Canal (white soft), Imperial (gold hardware), Xuchang (hard red); purchase were 41.8,29.4,6,17.9,0.12.
Second, Xiangcheng County cigarette consumption market problems
1. Ru
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