City home appliance chain has emerged a huge bubble.docVIP

 PAGE \* MERGEFORMAT 4 City home appliance chain has emerged a huge bubble When a butterfly in the balance of the balance at both ends of any side settled when the balance of the scale will be broken immediately. Alone shop chain stores in any one of the regional stores across the breakeven point toward the direction of a loss, when Guan shop chain stores wave began. This description may sound a like a joke, but when we look at each of Jing Xiaxin a game shop in the city, we will see Hyatt surge in China’s cities have become a chain store is bound to experienced schedule. Chain enterprises to increase the sales volume is not entirely by the number of stores the number of decisions, but the decision by the local demand, demand will not end with the increasing of the number of stores. Chain shop early is entirely non-chain Yetai alternative, at this time, each chain will be in one place, as the stores sales volume increases, however, when the number of stores in a region saturated state when the new store opened there will be the phenomenon of increasing marginal cost, when the marginal cost of crossing this time, difficult to achieve profitable stores closing is inevitable. A city’s home appliance chain stores have appeared in stores a bubble. As at the end of the year, Gome, Suning, Dazhong three chain stores in Tianjin, the total market volume is only 25, but is expected by the end of September this year, the three chains combined with just entering Tianjin, Shanghai Yongle, the holders of the number of stores will be sudden increased to 39, an increase of nearly 60%, the number of stores has been a serious surplus, not only in Tianjin, in the capital cities are in competitions staged shop. I estimate that chain stores bursting of the bubble time in next year’s spring and summer days at the turn. In fact, there have been signs of this, a number of large chain stores scarce meters of the flow of people has been a voracious These stores operating costs, manu