Click the three major Achilles heel of marketing Tong Ren Tang.docVIP

 PAGE \* MERGEFORMAT 10 Click the three major Achilles heel of marketing Tong Ren Tang Tong Ren Tang, a result of highly respected reputation ‘Sinopharm first brand’. Tong Ren Tang, in the Qing Dynasty Emperor Kangxi eight years (1699) opened, after 300 years of ups and downs, resulting in a small workshop to develop into a type of pharmacy has more than 30 billion in assets, pharmaceutical carrier. Can be said that Tong Ren Tang is now at the zenith position, is the era of coddled. When we did not study it, we think it should be at the top level marketing efforts. Some time ago, in order to combat marketing case study of Chinese mainland. We conducted in-depth study of Tong Ren Tang, this time, we significantly below the glasses, the original level of Tong Ren Tang’s marketing is very amateur, differ greatly from the professional level. Here, we have to make their marketing of the three major Achilles heel detail. Achilles heel of one: the flagship business start leg color Let us first analyze the differences in point of Tong Ren Tang, 300 years, Tong Ren Tang’s business scope has always been to pills, powders, pastes, Denmark and other proprietary Chinese medicine-based. Tong Ren Tang and competitors in order to account in terms of quality they met separately, it is always strictly adhere to ‘cooked must be in accordance with the traditional method, not hesitate to re-purchase material goods’ principle of differentiation, they say ‘not hesitate to re-purchase material goods’ bar, according to industry veteran who said: ‘Tong Ren Tang Pieces refined and valuable medicines must be selected authentic herbs, such as the Citrus club needed a new production in Guangdong, Zhejiang Dongyang the peony should be pointed out that paeonol are from Wuhu, Anhui, that is, and medicinal honey is also exclusive of the date of Hebei Xinglong nectar. Tong Ren Tang ‘Ten-name drugs’, one of the Wujibaifeng Pills, non-Jilin ginseng do not, and must be no more than 36 per kilogr