Clipsal Marketing 18 Central - China Market Analysis Ganling Meetings.docVIP

 PAGE \* MERGEFORMAT 15 Clipsal Marketing 18 Central - China Market Analysis Ganling Meetings I have the honor to the case participated in the China market operations Ganling program. China Ganling marketing program is divided into two is surprising that the ‘big nine are co-marketing style’ and ‘Clipsal Marketing 18 ring’. Are co-marketing from the market, the overall situation is taking a combination of OTC and RX regular old-fashioned to meet the freight rate and the share of cloth the highest level; Clipsal marketing health care products to be conducted in marketing mode, from the specific, micro - Marketing to open the market, driving up sales. The case of the entire planning after the introduction of the market in Wuhan, Xiaogan around the pilot work, response is good, be extended to other markets, there are impressive performance. I will be in this suspense Clipsal sales recorded here, and colleagues eutectoid of the world. First ring: the list of the collection MS marketing end-consumers are the core foundation of all our work is carried out around the end consumer, therefore, the collection of the list of target consumers is essential. Can usually be the following way: 1, the media collection: the use of newspaper media, television, radio and other media, advertising and effective consultation phone call to collect customer resources. A. newspaper media: refers to the product image, brand, efficacy, popular science education and publicity-based soft or hard text ads; B., television and radio: The product image, brand appeal mainly TV commercials, as well as radio talks hotline access list; C. Promotion: You can also dedicated resources for the collection of customers to do some quiz, take other similar products packing box for souvenirs, get free service restaurant card, enjoy an appropriate form of preferential policies to stimulate the target customer participation and access to customer information accurately . 2, outdoor collection: to the