Clothing brand Investment Guide.docVIP

 PAGE \* MERGEFORMAT 9 Clothing brand Investment Guide For many brands in particular new brand into the market, the investment is to open market is the most critical step in chess, in today’s market situation, clothing distributor team is quite a mixed bag, black sheep, and how you can hire the most suitable partner for it ? Before investment, you have a clear positioning of your brand, based on channels of your scientific planning and design to your channels to one location, select the most appropriate channel model. At present, the mainstream clothing sales model mainly in the following categories: 1, the wholesale model The principal commodities wholesale market through a number of large wholesalers to sell, because the wholesale market a wide area, and many large wholesalers have a nationwide sales network, the network can use their products in the market will soon be rolled out quickly capital withdrawn from circulation to achieve. This is the number of products commonly used in middle and low sales model. 2, franchising approach Chain concessions as a means used by the company’s franchise headquarters to join the development of the terminal operators, or by licensed brokers to join the development of the terminal operators. Terminal according to a unified brand management style. Now casual wear brand multi-purpose Franchise manner. 3, agents model This model is generally based on geographical features of the national market is divided into a number of market areas, the establishment of agents in each region, companies authorized agent solely responsible for product sales in the region is undertaken by the agent development and management of subordinates terminal operators. 4, branch pattern manufacturers to set up branches in the regions directly from the branch directly to the development and management of terminal operators, or the opening of stores and shopping malls stationed counters, supermarkets and so on. Your brand will be ready to use