Co-marketing so that the business marriage to go further!.docVIP

 PAGE \* MERGEFORMAT 12 Co-marketing so that the business ‘marriage’ to go further! For a long time, ‘win-win cooperation’ this is the case is almost always hanging at the operators of mouth, it seems the importance of cooperation have been the business community to accept. However, the real desire to be able to better the real achievements of those who are indeed in a few. We have to note, marketing co-operation at the beginning, both the merchants and manufacturers, or suppliers and distributors are all in love is like the young men and women, to the future with longing and desire, but with time and events unfold, ‘First Love’ The temperature gradually decreased and eventually broke up only when remaining infinite sadness and confusion, then what is the reason so that these original ‘good marriage’ fade into a ‘muddle-headed love’ it? How should sights ‘object’, catching the old? How can the business sector to cooperate to find a cold that seems to become intimate confrontation most romantic way to do things? Yes, - co-marketing! First of all, or let us take a look to the co-operation will prevent many factors in order to better solve the problems encountered by co-operation. Hinder one: differences in business philosophy There is an old saying called ‘lover’s eyes out of beauty’. Most of the partners has just come into contact in order to co-intentionally or unintentionally, will try to avoid some of the ideas of living differences in viewpoints, spare no effort to meet each other in order to look forward to cooperation being achieved. It also seemed like a young men and women in love does not consciously avoid each other’s character and they do not match error. Then one day you suddenly discovered that the two sides ‘outlook on life, world outlook and values’ are very different when the time hopeless situation, there is no way, only breaking up. The process of cooperation in business can not be ignored is the first partners to understand the ultimate go