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Coating Enterprises- Development home improvement company-wide Gong Lue
PAGE \* MERGEFORMAT 25
Coating Enterprises: Development home improvement company-wide Gong Lue
First, market research
(A), decoration company investigation.
Decoration companies generally have a more professional and stable forms of advertising, such as: Evening Edition for home furnishings, professional magazines, bus body, taxi tail, etc., and the size of the different decoration company, the media are also different, for example in Shanghai, the size of the middle and upper common for a company such as newspapers and advertising on the end of the multi-cab, and some small companies do only intermittently newspaper ads, in the decoration developed start-up time to collect objective of decoration in the media a list of companies for some time after the decoration company through the introduction and mutual understanding of the internal investigation undertaken by the industry;
Purpose of the survey: 1, to understand the situation within the industry, faster yourself to become more professional; 2, a more accurate search for target customers. Decoration companies will each place a lot of (companies registered in Shanghai, there are more than 16,000), which is not much for cooperation, so the results of the survey carried out trade-offs. To determine the conditions of target customers based on different characteristics of each region, which provides reference standards are:
(1) The business scope: The interior decoration company whose main business is the monthly business volume should reach 5-10 suites promoter; to work decorating business based companies, its business should be within the whole project within the external walls and office decor , rather than be just laying water or individual part of the project. Because the volume of business the small companies material purchase is not normal, cooperative relations are not close knot shall slow, and volume of business the small companies generally consider the costs rather than the more decorative effe
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