Coatings business how to create a superior product made-.docVIP

 PAGE \* MERGEFORMAT 8 Coatings business how to create a superior product made? Communication with the coating customers, many people think that the magnitude of the brand in the short term could not be an immediate boost sales, the market does not know where to start to achieve a breakthrough. In fact, the market break through a short cut, although it is difficult to build a strong brand, but to build a strong product is relatively easy, and often quick to promote sales increase. In a near-monolithic structure of the coatings market, the short term to enhance the brand power to counter the Nippon Dulux Resources, etc. there is no chance of success is clear, but if split up, pool resources and focus on building a strong product brand products with industry leading one - contend, not only a great chance of winning may even be vulnerable for some paint brands come from behind opportunities. However, the reality is that weak corporate brand is often product strength is also weak, in particular in: One function of homogenization. In order to mimic the main demands of the majority of products, the lack of innovation and imitation are the Nippon Dulux and other surrounding health, net taste, clear taste and so started, so that consumers feel the monotony, the lack of unique advantages. Second, packaging homogenization. Most products in the packaging elements and layout design copies from leading brands to form a mere copycat, but the negative effect on the formation of psychological rejection. 3 promotion of laissez-faire-oriented. Promotion of a lack of awareness, reluctant to promote investment, product introduction only on the shelves so customers do buy, relying on his daily bread depends on luck, the market turnover rate is low. How do we break the status quo, to create a powerful product made? In accordance with the order from hard to easy, there are several ways for the different stages of development of the paint companies have chosen: 1, import new