Coca-Cola acquire Huiyuan is up to.docVIP

 PAGE \* MERGEFORMAT 4 Coca-Cola acquire Huiyuan is up to September 3, 2008, Coca-Cola Company announced the proposed acquisition of Huiyuan Juice 17.92 billion yuan, the explosive news a moment around the globe, one is the world’s largest carbonated soft drinks giant, one of China’s largest juice company, both in the day company had become one, marveling over, it is inevitable that reminds people: Coca-Cola acquire Huiyuan What is the purpose? Coca-Cola has claimed that the acquisition of Huiyuan able to deliver value to shareholders, the formation of business complement each other to give China more choices, can enhance China. These are the words on the desktop, is well known, was founded in 1886 Coca-Cola, the world a hundred years is the standard brand, is the world’s dominant player, although the world’s oldest, but in recent years is not very shun Coca-Cola operations in the global number of regional and national have shown a drop in sales, that is, its the world’s fourth largest market - China, its sales have not improved significantly, and the Pepsi Cola also brought selling pressure on it over the years Coca-Cola sales in China more than limited In the 12 markets, 34 market their products is rare. In the juice, the source of the beauty of Coca-Cola brands such as sales, not as a farmer spring, uniform, etc., not to mention fruit juice brand in China - Huiyuan had. From another perspective, drink carbonated drinks are not the future direction of development, some countries have not advocate drinking carbonated drinks, while fruit juice is indeed an emerging industry in recent years, should be regarded as a sunrise industry. The Coca-Cola than anyone else to understand. In the latter there is pressure from behind the former case, Coca-Cola in order to ensure that its business strategy, it will always find a better for the future of economic growth in order to ensure their dominance in the global beverages. So Coca-Cola has long been putting its effor