Coca-Cola Lenovo- goodbye to a persons rivers and lakes.docVIP

 PAGE \* MERGEFORMAT 10 Coca-Cola Lenovo: goodbye to a person’s rivers and lakes Case: Coca-Cola and Lenovo announced in Shanghai recently formed a strategic partnership market. According to reports, Coca-Cola and Lenovo will take the ‘2008 Beijing Olympics’ a big platform to cooperate more than 200 countries, including the Chinese market will be the focus. Under the agreement, in 2008, before and during the Beijing Olympics, the two sides will begin with ‘Olympics’ as an opportunity to conduct a series of co-operation. The first major project in April to June this year, the two sides will jointly launched called ‘exposing gold cap, drink Chang win, Huan enjoy my digital world’ in a national promotional activities. By then, the two sides will also brand flagship stores and large-scale road show set up Experience Center. It is the Coca-Cola, Lenovo in China, the largest-ever cross-brand joint promotional activities. Later, in all the activities of the 2008 Beijing Olympic Games, the two sides will join hands. The two sides will also be advertising in all media, including television, newspapers, outdoor, Internet and other advertising at the same time the emergence of a common advocacy. The activities of the two sides together, but also employed a common voice. First, look for or wait? Coca-Cola and Lenovo on this case is whether it is the first Coca-Cola has such activity ideas, and then to search for Lenovo, Lenovo, or after the first, some find the idea of Coca-Cola? In this they are among those who are looking for and who is waiting for is really necessary? In a different way of thinking to reduce the waiting time in marketing and actively improve the used to find the time, I am sure there will be more and more great ideas have been discovered. Thus, in looking for the meaning of joint marketing is much larger than wait. Who found marketing solutions for both parties, who will be able to compete in the market to occupy a dominant position. The purpos