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PAGE \* MERGEFORMAT 9
Coca-Cola ice exposed to decrypt the operation of the successful listing
Introduction:
Just open the office door, a regional sales manager, arrows generally ran into my office, eager to come up with a cargo for a single, breathless and almost had to kowtow and begged me: ‘Tan Jingli, would you please give me another batch of ice dew point, cargo release point bar! I have several customers in this region are anxious red-eye, and the following terminals have been out nearly a hundred! Ice dew yet to branch warehouses, dealers on the steal of the road was! I beg you, I only 20000 boxes, Urgent, Urgent really ah. . . . . . ‘
I have not had time to talk with him, is Yaogen their communication, I heard at the same time several other regional manager called up at the door: ‘Tanjing Li, I would like to! ‘And then do not knock on the door and went straight red in.. . . . . .
This is a real scene, no, a certain summer, as Coca-Cola Company’s non-carbonated product manager, nearly a week of tension on several occasions had to experience the moment! Coca-Cola ice dew, one of the original dealer did not want to sell, Yahuo to them and they will use all the excuses of ‘tasteless’ products, finally, became a dealer for each of the first species to be goods. During that time, Coca-Cola by many dealers as well as the unknown we naturally have jokingly referred to as the second groups of providers of ‘ice exposed the company’! Of course, that period of time to be goods in the most painful wait, some of beverages in North China is now the distributor of the most knowing memories.
During that time, Coca-Cola Company is the only one product - either a box of ice dew period of special approval had to prime time. I became a Coca-Cola company’s first product sales ‘special grant officer’! Ice dew in early 2002 listed in 2001 after repeated research and certification, and the final set of 35 million cases of annual sales target. It begins not with the establ
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