Coca-Cola a century-old brand marketing myth deductive.docVIP

 PAGE \* MERGEFORMAT 19 Coca-Cola a century-old brand marketing myth deductive Popular over the world 100 years of Coca-Cola in the bubble of joy amid the continuing interpretation of the myth of their own marketing. This bubbly, followed by removal of sugar products are almost similar to the commercial sector, each of the top title. As the world’s largest beverage company, soft drink sales market leader and pioneer in Coca-Cola Company has the world’s top five best-selling soft drink brand in the 4 (Coca-Cola, Diet Coke, Fanta and Sprite). A total of more than 200 countries around the world and regions, people are enjoying the company offers a variety of beverages, Coca-Cola products daily volume of more than one billion cups consumed. Coca-Cola will be able to absorb the American culture in the different market environment, making Coca-Cola into the industrialized society of mankind has been the most classic brand with a global values. A bottle of simple sugar and water, synthetic beverage, its name beyond the business market, and to have such power: enter the person’s memory, Qinru the human mind, the stimulation from people’s emotions. Coca-Cola’s success is the success of marketing strategy. In a traditional industry, strategic marketing of Coca-Cola will be the essence of interpretation to a peak. From the History of Coca-Cola, we can dig out a number of marketing secrets. A mysterious formula, a legend, laid the cornerstone of Coca-Cola century Albert 1886, Atlanta in the United States, pharmacists Yuehan Pan Burton (John S. Pemberton) in their own backyard, get the West engaged in the East, will Carbonated water, sugar and other ingredients mixed in a three-legged pot, the most successful in human history the legendary soft drinks appeared. Of course, obtain the name of the former it is not Coca-Cola. Its name comes from弗兰克梅森 Robinson, his new syrup from the two kinds of raw material components, namely, coca (coca) and cola (kola) the name of the