Coca-Cola acquire Huiyuan is the failure of the move.docVIP

 PAGE \* MERGEFORMAT 9 Coca-Cola acquire Huiyuan is the failure of the move Coca-Cola acquire Huiyuan event like a snake, hit the national feelings of the Chinese people the most precious of the most sensitive nerves of the Okanagan, and with the most advanced Internet technology to atomic fission rate of the rapid spread of the class. As a Chinese, I also feel tremendous regret and sadness, but also a national brand had married foreigners. However, in addition to lament and cry, if the outcome can not change, we should change anything? Should be the concept of public opinion and action to make any kind of different thinking and adjusted? In fact, Coca-Cola’s acquisition of Huiyuan is a failure. Coca-Cola as a representative of American culture and the wonders of the world’s brand for decades to lose ground, swept the world, like an unbeatable super heroes, rulers of hundreds of millions of consumers in mind, mouth and money, as beverage market超级大赢家 and absolute supremacy. However, starting in 2005, due to enhanced awareness of the health of consumers in North America to buy filling water, sports drinks, tea drinks and fruit juices more and more people to Coca-Cola, Pepsi-Cola USA as represented by the annual sales of carbonated beverage market has decades of the first down cycle. July 17, Coca-Cola Company announced that in the previous year-quarter profit fell 23% due to sales of its affiliated companies Coca-Cola; EnterprisesInc. Suffered huge losses by dollars, as well as the U.S. economic slowdown affecting the sales of soft drinks. This trend is increasing rapidly in the Chinese market, while not very serious, but the Coca-Cola has clearly felt the coolness of winter. In particular, the old rival Pepsi-Cola’s success in integrated food, as well as in non-carbonated drinks on a heavy attack: a cost of 250 million U.S. dollars to build Asia’s largest production base of non-carbonated drinks; and Pepsi has reportedly signed a Shenshen Bao’s intentio