Coatings business and its competitive strategies of market phase.docVIP

 PAGE \* MERGEFORMAT 4 Coatings business and its competitive strategies of market phase Mentioned Yan Xishan, history has public opinion. However, the old West, a famous Yan, but it is well remembered, namely, Ming Liao four weeks, can you stand up the middle. NA me, paint enterprises are facing a market environment-what? And how does the race put into this environment? First, we look at the survival of the status quo paint companies: 1. Paint companies are many small scale. 2. Truly dominant brand in the national basically no, numerous brands in their respective regions of the segmentation a niche market. 3. Intense competition, market volatility, the product tends to homogenization, innovation and slow down, product supply (such as OEM) and the services are getting more close to the target market, customized rendering. Business as if caught in Vietnam’s jungles, were each array. In this market environment, companies only choose to match with market organization structure or personnel, and follow the rules of survival jungle warfare in order to remain invincible in the arena. Rule one: the rule of niche markets. Jungle warfare operations, the first prerequisite for selecting the right its basic market. Focus on their main resource, betting on their own target domain, to obtain a strong position, and remain vigilant, keep the outside world or the expulsion of the potential local competitors, until control the market, rather a small pond, big fish, make no major river fish. Strategy can be used: (1) create a localized brand image; (2) and local-based firm key stakeholders to forge alliances; (3) to provide personalized service. Europe Long ﹑ Ivy Shanghai reason to dominate the paint industry, it should be a niche market, the success of the rule of strategic maneuvering. The second law of jungle survival: focus on the formation of an independent operational groups. Because the jungle, there are many from different areas of market segmentation, demand is