Cola has not yet very dangerous!.docVIP

 PAGE \* MERGEFORMAT 10 Cola has not yet very dangerous! With a surge of two music (Coca-Cola and Pepsi) Cola work in the countryside, as well as the regular winter offensive began, the three between the cola race has become the focus of concern. This is the focus of the focus is music to the countryside two siege Cola, Coke, after all, a very challenging topic of two music no longer new. But for now, the rural market for two, but still elusive music, after all, very much cola is still strong in this market. 2 Le countryside Coca-Cola Company decided to enter rural areas, it takes the strategy is to use carbonated drinks in China to account for 53% of the market share of Coca-Cola as a litmus test, using low-cost strategy of attack on the rural market. Its ‘one dollar cola’ programs are already spawning in mid-November the company announced that one dollar a bottle of Coca-Cola Coca-Cola will pay an official in the domestic market, the product is mainly used to open up China’s rural market. This Coca-Cola glass bottle packaging used mainly because the bottles can be recycled, cleaned, re-bottling sales, so you can reduce costs. Then, Coca-Cola has selected China 1000 small township markets, primarily to provide a dollar glass filled with Coke. According to Coca-Cola China’s president said the 1000 points have been successful. In fact from 2002, the countryside plan has been started, Coca-Cola’s three partners have already participated. Pepsi-Cola in the regional market has already begun to enter the rural market. Pepsi more than Coca-Cola in Shanxi Province this market, Pepsi has already begun functioning rural markets. Jiangxi Province in 2003 from the organizational structure has focused on rural markets, in marketing mode of operation, the Pepsi-Cola began walking on two legs: a line is followed intensive urban farming practices in the terminal, the other route was to go from the traditional wholesale channels This channel is to bring 80% of the sales of