Clothing brand competition strategy of six pulse Sword.docVIP

 PAGE \* MERGEFORMAT 4 Clothing brand competition strategy of ‘six pulse Sword’ So far, with regard to corporate competitive strategy types of research, in addition to authoritative Michael Porter’s cost leadership strategy, differentiation strategy and focus on strategy, there are some of the emerging, such as blue ocean strategy, users and system integration strategy Integrated strategies for a new theory of competition. In this paper, the existing enterprise competitive strategy theory, the six typical fashion brand is reviewed separately, with a view to the strategic operation of the domestic clothing brand to provide reference. ZARA’s ‘fast eats slow fish’ - Blue Ocean Strategy ZARA has been hailed as ‘the fashion industry, Dell Computer’, ‘the fashion industry, Swatch watches’, is considered Europe’s most research value of the brand. ZARA’s competitive strategy can be summed up as Blue Ocean Strategy: First of all, ZARA’s topic sentence is ‘affordable fast fashion’. ZARA is owned and operated company insist on almost all the principles of chain networks, while investing heavily to build their own factories and logistics systems in order to ‘five fingers grasp customer needs, another five fingers control the production of’ quick response to market demand , to provide customers with ‘affordable fast fashion’. Secondly, ZARA ‘removed - reduce - increase - to create’ grid coordinates as follows: Finally, ZARA layout plan of the blue ocean strategy can be briefly described as follows: In the volatile market environment, business competition, changes in the basic logic of competitive success depends on business-to-market forecasts and changing customer needs rapid response capability. In such a competitive situation, the business core of this strategy is not the company’s products, market structure, but rather the ability to respond to behavior. Strategy aims at identifying and developing organizational capacity is difficult to imitate, in the customer’s