Clothing brand celebrity endorsement to be careful.docVIP

 PAGE \* MERGEFORMAT 6 Clothing brand celebrity endorsement to be careful A pop star to make the brand endorsement, not a bad child. From the point of brand marketing point of view, it can in a short time, can rapidly improve the degree of brand awareness and concern, but another angle, star endorsements is not omnipotent, in fact, there are certain potential risks, if not working well may also have different levels of damage caused by the brand ... ... Clothing enterprises in Zhejiang did out of a relatively good road apparel operations. Especially in the brand awareness in the business have been more ahead, which is commendable. This is put into operation star endorsement from the major brands, they also can be seen. If Youngor Please Fei Xiang, Romon please Pu Cunxin, Andy Lau stars such as endorsements, not only reflect the corporate brand of atmospheric inputs and courage, but also not difficult to see business-to-brand operations long-term perspective. Well, for garment enterprises of brand marketing, is not begun using big stars will be able to bring the brand better? In fact, not all. Especially just started marketing the brand clothing enterprises, the interests of short-term and do not explain everything, particularly in the long run, brand marketing and star endorsements, there are some problems need to arouse sufficient attention! First: to have content of advertising This is not an empty word. We know that the brand can not do without communication, no communication, to talk about the brand a little bit unrealistic! Especially for the garment, the more so! The observation, we will find that not all of the clothing advertisements, especially for star endorsements of advertising, can satisfactory! As I have advocated, advertising communication must reflect the brand’s meaning and culture! Even the ads are different every year, and even the replacement of voice, etc., does not change its core culture. So as to keep the brand extra points in orde