Color activation refrigerator market - Rongshida Cai-e Fridge Integrated Marketing Communication Cases.docVIP

 PAGE \* MERGEFORMAT 10 Color activation refrigerator market - Rongshida ‘Cai-e’ Fridge Integrated Marketing Communication Cases In 2001 into the summer, home appliances market suddenly whipped up a storm in a color. In the past ‘white goods’ and the concept of color was completely broken, replaced by a colorful appliances. In the refrigerator industry, pushing the lead shot Rongshida the ‘color refrigerator’ banner. With ‘color e’ refrigerator, just a few months, Rongshida companies in the domestic refrigerator market share soared from 17, broke into the top ten. Color is an important factor reflects the personality of goods. A good color marketing programs will enable goods to become ‘man - heart - Color - physical’ unity, and thus accurate product ideas will be communicated to consumers, so that the process of marketing, labor-saving and efficient. Rongshida ‘Cai-e’ fridge in the whole marketing process, is the clever use of the color marketing practices and successful stand out in many a white refrigerator, made a good effect on the market. Well, color marketing, some of the details of how to implement it? By Rongshida ‘Cai-e’ fridge integrated marketing communication strategy, analysis, and I believe we can find some clues. Colors look for a breakthrough to find a new selling point Just when everyone was a new breakthrough point and racked his brains, when the State Council Development Research Center of China’s urban consumer electronics market research group released a joint investigation report of a survey attracted the attention of the planners. The name ‘Chinese refrigerator market research studies for the urban market advisory report’ Show: Color refrigerator will be 12% of the market (as shown in Figure 1). From the shell color TV, color mobile phone success stories of view, color refrigerator and it will be a successful case, the product market is a secondary market. Analysis of the results of the study so that planners Maosaidunkai to th