Color appliances gradually became the mainstream.docVIP

 PAGE \* MERGEFORMAT 6 Color appliances gradually became the mainstream Chinese home appliance color marketing core is represented by the color of products, from traditional white, gray (black), silver blue-violet to red orange yellow green blue color of the colorful, and cartoon images as well as changes in artistic pictures and to achieve. The color of the current appliance enterprises to participate in market competition is to meet the individual needs of consumers, as well as decorative home match of the competition one of the means indispensable to almost all manufacturers of the products are less or more fire into the color of the element and yield ratio. Transform the original color of products is mainly reflected in the life of small household electrical appliances, kitchen small appliances and other markets, from Philips, Sanyo, Siemens and other foreign-branded products into the Chinese market. Still later in the 90s last century, refrigerators, washing machines, air conditioning and color TV sets and other large household appliances market has set off a new wave of a color-oriented. Large household appliances market, and foreign brands to compete on an equal footing. The earliest color TV color flower business is a cartoon-based Konka ‘colorful small paintings cents’ television sets, refrigerators from Electrolux guidance, mainly reflected in the panel of color patterns and can switch to a different pattern of panels, then Toshiba, rong thing refrigerator up follow-up relatively quickly, air-conditioning Zeyi Aucma early concept of the wood grain color. Rongshida not the first to do color home appliance business, but the real, in theory, a formal ‘color marketing’ concept, and to make ‘home appliances color of the future development of an important trend in home appliances’ is indeed a Rongshida. Starting in 2001, Rongshida washing machines, refrigerators, water heaters full line of products into the ‘color’ of: ‘Yee-color’ series electric water he