Community Marketing- in the end is to strive for benefits or seek profit-.docVIP

 PAGE \* MERGEFORMAT 13 Community Marketing: in the end is to strive for benefits or seek profit? Community Marketing, is not a new concept, as early as 1981, the company began to use American Express, which is in the national marketing and public welfare undertakings in the use of a combination of marketing and corporate credit card to donate the use of phase corresponding to the first company. In 1983, the company donated 1.7 million U.S. dollars repairing the Statue of Liberty. Many marketing experts in the enterprise’s marketing strategies and non-profit organizations or public service activities linked to marketing is a very effective form. However, the expansion of public service and in-depth marketing is not an easy thing, marketing is a big project, which involves many factors, such as the market environment, consumer, product, channel and so on. Community Marketing as a marketing model, are bound to involve the market environment, consumers, products and channels, such as the elements. What is the public good marketing it in the end? Community marketing is to caring for people’s survival and development, social progress as a starting point to communicate with consumers through public service activities, while generating public benefits, so that consumers of products or services, business preferences to give priority in making purchasing decisions, select the company’s products as a marketing behavior. Social responsibility can be said to be a prerequisite for public marketing. In modern society, one-sided pursuit of corporate profit maximization, is extremely impractical, in essence, social resources and the plundering of natural resources, the cost of the expense of the expense of public interests. Enterprises in their own development, must be based on ethical action back to society. Enterprises in market competition and consciously undertake the corresponding social responsibility, it is easy to get higher in the public trust, which will form a