Community marketing is a specialty marketing dilemma breakthrough.docVIP

 PAGE \* MERGEFORMAT 5 Community marketing is a specialty marketing dilemma breakthrough In recent years, community marketing is more and more enterprises widely used as a terminal after another marketing breakthrough with a new marketing model and transformative. Community marketing as another marketing model in the new period, the reason being corporate attention , because it can effectively change the current corporate marketing dilemma. First, the five characteristics of community marketing Marketing is to reflect the community through promotion and publicity activities in the course of the activity itself effective and reliable products, it has the characteristics of experiential marketing, but also has the advantage of other activities and other promotional methods can not match, although it is no massive advertising campaign, but Dead Poets Society - like everywhere you can integrate into various neighborhoods and communities, a higher penetration rate. community marketing can quickly start the local market, to expand the trial population, stimulate sales terminals, making communication more breadth and depth. community marketing easier and FMCG, Health , pharmaceutical products and daily goods directly, the effect it produces is more direct, more credibility. For businesses, regardless of the kind only a means of marketing, only the right to use the power play. Understand the characteristics of community marketing, community marketing activities adhere to conventional, standardized, systematic principles, echoed their activities to a certain . sensationalism in order to achieve the purpose of the enterprise community marketing compared with other marketing, it has several outstanding features, focus on performance in five areas: 1, flexible and targeted operation means strong. Carry out community marketing activities either as a universal means of propaganda used either for specific objectives, organizational focus on special populations public