Comparison of urban and rural television viewing audience.docVIP

 PAGE \* MERGEFORMAT 4 Comparison of urban and rural television viewing audience Between urban and rural areas has been the most important and most typical aspects of the internal structure of Chinese society one of the differences, reflected in the economic, cultural and other fields, material and spiritual aspects of life. As an important part of everyday cultural life, as the most popular media consumption patterns of television viewing behavior, certainly the brand with urban-rural differences. As for the rural consumer market, more and more attention to product companies, for the rural consumer product marketing and advertising are more important. understanding of urban and rural television viewers viewing characteristics, is to play the most popular television mode of transmission of the beginning. Total ratings: Urban longer watching TV Year 2009, per capita in urban areas 169 minutes watching television per day, per capita in rural areas 152 minutes per day watching television, rural per capita consumption of television is 10% lower than the city. This is mainly because urban population over the age of 45 hours per day watching TV the same age group than in rural areas significantly longer, the aging of the city outstanding television ratings, and different age groups in rural areas of time watching television than the average relative difference. Viewing time: rural audience more focused on prime-time evening Compared to urban audience, the viewing audience is more focused on villages in the evening prime time viewing throughout the day nearly half (48% concentrated in the evening 19:00 to 22:00, particularly 19:30 to 21:00 in the overall ratings were significantly higher during the in the city, and at noon, evening and night 22:00 to 24:00 the total ratings lower than the city. Channel rating: provincial channels occupy a larger market share in the country Star channels on the provincial market share of the highest ratings in the country,