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Copy luck sorrow and the bottom line of business ethics
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Copy luck sorrow and the bottom line of business ethics
Concern of the White Elephant Group recently indicted White House Foods Co., Ltd. Sichuan, trademark infringement case, after a two-year trial has finally come to a white elephant group in favor of the dust settles. The protracted case attracted mass media attention and the food industry, this seems an injured tendon moving a real lose-lose case of bone, gave us more inspiration and food for thought ... ...
Chinese companies known as self-made tradition, the most typical representatives of national business associations of the ‘scratch’, from nothing to ‘Technical Trade’ mode of development to the world-renowned brand; however, ‘self-made’ who will rely on the arduous quality and committed to innovation shrewd wisdom, is by no means rely on opportunistic, often wiping edge, constantly copying chance to seek survival and development. The white house is an absolute failure of this anyway, both for white elephant reap the moral high ground, and he is Liquciqiong. Has always been to trample on the shoulders of giants, to make short sales of white eye encountered a sharp home in this tough opponent, take the initiative to attack not only unproductive and lost quite good.
Insight into the industry rules: how can hurt to laugh it off?
In life are often a number of well-known brand products are cottage, cloning, is hard to determine the authenticity of consumers. Which not only greatly damage the image of the formal firms, but also undermines the interests of consumers. Each well-known enterprises will be ‘Bang Dakuan’ problem which has been the face of trademark has been imitated or copied completely, large enterprises often strengthen self-management efforts, as long as is not a fake, RBI walking a fine line for small businesses to survive are often tolerant to Dunhou attitude. Straw only recourse to industrial and commercial functions of the department or legal action. In recent year
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