Crack under the new situation of investment dilemma.docVIP

 PAGE \* MERGEFORMAT 11 Crack under the new situation of investment dilemma Now on the market there are two very interesting phenomenon: Manufacturers generally felt that new products, new brands become increasingly difficult to find distributors: the commitment to spending huge sums of money to participate in day of Expo, the United States Fair, publishing investment advertising, a large number of sales personnel assignment, and so on can all think of ways to spend, and waste money and manpower but the result was very unsatisfactory. Harsh conditions or distributor, or dealer network strength of poor, or simply do not move to the dealer ... So a lot of complaints such as: the cost to support an increasing number of price discounts getting lower and lower, dealers are increasingly refined, and business is becoming increasingly difficult to do a. From the dealer’s point of view it is another case: Each dealer must seek to maximize the network and the profit-maximizing balance, need to constantly improve the product mix, out of old products, agents for their new products. However, every day, several new staff visits to factories, newspapers and magazines on the colorful ads are new investment products, all kinds of exhibition dazzling array of products, eyes are flowers, and spent a few months but also how to find Less than Italy’s products ... ... This is how the matter in the end? Disregard the changing circumstances For each brand, the product sales channels, customers have to face three: dealers (and distributors), retail customers, consumers. More than 10 years ago, daily chemical products do not need to study retail customers and consumers, as long as there is a similar product, manufacturers are advertising investment dealers on rushing to do so; in 2067 before the terminal, circulation, the brand began to draw a clear line, end-products emphasis of the work on the retail customers, the dealer level by level is divided into the terminal (including