Create your brand communities.docVIP

 PAGE \* MERGEFORMAT 23 Create your brand communities Brand around the world now has tens of millions, whereas we can utter the least on the name, but dozens, well-known, but a dozen. In the vast Star brand, why a small number of brands can be bright, while the vast majority of brands it lost its luster? Today, there is no lack Deal or No Deal, the bombing-style advertising brand. However, a few years, brand equity has no apparent accumulation. Some rely on event marketing, gimmicks speculation, although the visibility is high, but sales of brands such as the contribution rate is not obvious, the brand will soon disappear from the public’s attention. This is because they are only at the early stages of brand building - brand. The level of division of the brand can be divided into three phases: visibility, reputation, loyalty. The first stage is very easy to reach, as long as enough media coverage or to create some marketing events, we can reach a household name. However, consumers know your brand does not mean that there must be consumers of your product. Therefore, the mere ownership of well-known, but can not create sales for the company’s brand can not enter the ranks of outstanding brands. The second level is the reputation that this level has a very good product as long as the enterprises with good reputation and can be reached. Although such a brand to resist the market risk and reputation have spread some help, but substantial role in promoting the sale were not evident. Only the third level - the loyalty of the brand is owned by a super character. While the top quality brands have a strong strength, the product all over the world, the media and more widely spread, but they are also top brands have been small from a little-known brands along the way and, therefore, has a large amount of resources , a wide range of market share and high-density transmission can not be the reason for the success of these outstanding brands, because these resources and a