Creative economy features and changes in corporate marketing.docVIP

 PAGE \* MERGEFORMAT 14 Creative economy features and changes in corporate marketing Or call the creative economy and creative industries rely mainly on individual creativity, skill and ability, through the generation and use of intellectual property to create wealth and employment opportunities in industry and economy. The creative economy of information technology tools as a support, and stressed the integration of culture and the arts and the economy and promote economic growth, emerging concepts and economic practice. The creative economy development and growth in a globalized consumption, is the deepening of knowledge-based economy. The industrial enterprises of China’s creative economy based on the characteristics of consciously instigate change in corporate marketing, is the dawn of the creative economy the only way for the sustainable development of enterprises, but also contribute to building an innovative country, from ‘manufacturing power’ to the ‘creative power’ change the inevitable choice. First, the characteristics of the creative economy The core of an innovative form of creativity. Innovation in the creative economy, mainly in the production and marketing of creative process with a unique cultural and creative throughout. Innovative products is to obtain independent intellectual property rights of the original research and invention process, each a product, through creativity, able to make it not identical with non-repetitive, non-substitutability and non-renewable. Meanwhile, the creative product marketing process, through the creative arts, business ideas, promotion ideas, marketing ideas and other series of ideas, in order to bring information, feelings, tastes, ideas, technologies, capital and marketing networks combine to form a strong creative industries . Thus, creativity is king, creativity is a winning feature of creative industries. Two dominant driver of economic growth factor is culture. From a global perspective, the dominant