Creative always Coca-Cola.docVIP

 PAGE \* MERGEFORMAT 7 Creative always Coca-Cola From the last century, Coca-Cola franchise in the global distribution and the country has nearly 200 countries, and has become one of the world’s most famous over the years. 1886 Atlanta Coca-Cola was born in the United States for its unique bottle shape and red cake-type signs, from 1915, opened its ‘Always Coca-Cola’ ads are a prelude to, and inclusive of American culture in the different market environment become a human into an industrialized society has been the most classic brand with a global values. Century history of Coca-Cola brand to the people left behind not only the product itself, in addition to its best-selling worldwide glory and the mysterious recipe for world attention, is in fact, its advertising creative is also wonderful. Of course, as an international brand, Coca-Cola’s success lies in its products, the success of marketing strategies, advertising is only icing on the cake has played a role. On the centuries from the Coca-Cola advertising creative development and change course, we can learn from the point is: from prosaic products can always find endless creative elements. Watermelon inside looking for originality Products for their own physical shape as a creative element has been the strategy adopted by many brands, Coca-Cola’s practices in this area has become the object of imitation of other products later. Initially a unique bottle shape and to enter the market after the establishment of the brand’s unique market positioning, how to find products and consumers is an intrinsic link, the product of external and internal unity, Figure 2 to the most creative a good description. Watermelon and Coca-Cola was originally there is no natural connection, but when you see the Coke bottle was engraved in the watermelon on the type, the can not help you will produce a product and association between watermelon, watermelon, the image is converted into cola drinks The natural effect, while the c