Crisis Management and Sustainable Development.docVIP

 PAGE \* MERGEFORMAT 16 Crisis Management and Sustainable Development Moderator (Economic Observer reported that general manager Zhang): welcome to visit ‘The Economic Observer newspaper’ and the Case Center of Beijing University to host the ‘Chinese Entrepreneurs Hall of Fame’ series of talk shows.  the State Pharmaceutical Administration in 2000 issued a notice explicitly banning the production of PPA-containing drugs, GlaxoSmithKline’s Contac United States the use of PPA, overnight reduced sales by 6 billion in a zero. This company is a very big blow. However, in less than a year, the new Contac comeback. We have discussed the brand revived the story, once your brand is covered with dust, it is generally a few years before they are renewed glory, but the United States became a special case of GSK’s Contac. Today, we hope to be able Yeung, general manager of Tianjin SmithKline US’s help, from this typical case of inspiration to be genuine. Yeung: My first experience I have a brief introduction to you. After I graduated from high school came out to work. I am in the management of knowledge, later at night school while working through college to learn more is at work inside the study. I am in the pharmaceutical industry, which has forty years of practitioner time, I work from a base to start. Any drug-related work with, I basically have different degrees of involvement and experiences. I have worked for 17 years and a half Glaxo, and then to Hong Kong for the United States Johnson amp;amp; Johnson Pharmaceutical Department, Medical Division I independent, has become our Yeung Sum companies. Later I went to China Xian-Janssen work. After leaving Johnson amp;amp; Johnson to Johnson amp;amp; Johnson Tylenol into China to do the planning. Later I went to Hong Kong Wellcome, responsible for mainland with Hong Kong’s four divisions. One of these brand Sunsilk. In 1995, I went to Shanghai Squibb. In December 1997 I went to China-US GSK, in December 2000, Glaxo me