Criticism is Lenovos brand strategy.docVIP

 PAGE \* MERGEFORMAT 16 Criticism is Lenovo’s brand strategy The main thrust of this article for the Lenovo brand strategy, put forward some food for thought, not to the Lenovo brand strategy, devoid of any merit and the grandstand. A, Lenovo: Lenovo Brand Internationalization Lenovo has been in use for many years the English name of the Legend is to end the use, the basic reason is that Legend has been registered in many countries, Lenovo Group, unable to obtain trademark rights. In order to implement international, Lenovo hired a new English name Lenovo. Lenovo change the name of the occasion, Liu online to answer ‘IT Times’ reporter’s question, said:’ If I compared to Lenovo, the clothes I wear compared to the Lenovo logo, I think Lenovo’s brand has not changed. Is equivalent to the same as I have not changed Liu’s just wearing clothes and not the same as yesterday, and Liu, or Liu, Liu’s brand lies in this person. ‘We all know that, Mr. Liu likes vivid metaphor to express their profound and easily comprehensible manner of management thinking. However, this time unfortunately, the above analogy is not on the right: 1, Lenovo is Lenovo’s business name, rather than the Lenovo’s corporate identity. Identifies the performance of the graphics, while the name is manifested in language. Mr. Yoo of his clothes compared to Lenovo’s logo, I would like here to refer to the identity of Lenovo, Lenovo, rather than the word that often appear together with a square logo. The name of the enterprise compared to clothing is not appropriate, because the frequent change of clothes, but it does not always change the name, often changing a name will cause the public identification of difficulties, is not conducive to the implementation of brand strategy. In fact, business is the business name of the invisible ‘face’, this is not a turnaround in the face, because this face assumed an inescapable legal liability and public trust in its brand. In this sense, ‘Liu, or Liu’, beca