Criticism of Chinas Tourism Brand Ten.docVIP

 PAGE \* MERGEFORMAT 13 Criticism of China’s Tourism Brand Ten The twenty-first century, the brand economy has swept the world, after China’s accession to the WTO must be synchronized with the global trend, China’s tourism must be the brand counterparts, we have no choice. But look at China’s tourism brand, its operation also appears to be very immature, and their life is still very fragile and can not but cause for concern. This paper lists China’s current tourism brand to survive in the 10 kinds of phenomena to be criticized in order to alert people also hope that China’s tourism industry to act immediately to strengthen the tourism brand operation and management of China’s tourism efforts to build strong brands, frankly address the challenges of international tourism . One criticism: Brand awareness of ambiguity Today’s society, we have to live in a brand economic times, many of our tourist attractions and tourism enterprises have been increasing emphasis on brand building. However, this very fashionable brand that people often mention of the word, in fact, few people really understand its meaning, to stay only a vague understanding. Many of our tour operators to tour the brand as a tourism product, while ignoring the creation of the brand, the brand’s core value is not clear, the relationship between Li Buqing the role of the brand, brand identity design non-existent. What is more, some tour operators have a poor awareness of the brand, do not learn, study, pairs of brand management know nothing about, is simply a ‘brand blindness’. Therefore, our tourist attractions and tourism businesses must be in the service, quality, sense of crisis, re-branding, etc. Otherwise, we can only have been weeded out, waiting for will be the tragic outcome. Criticism 2: Brand Positioning divorced from reality A good brand positioning is half, the purpose of tourism brand positioning is to create a distinct personality and creating a unique image, and ultimately win the