Database Marketing Case.docVIP

 PAGE \* MERGEFORMAT 82 Database Marketing Case Financial articles: ‘Micro-code marketing’ Zouqiao financial sector Author: Wen-Bin Wu Traditional marketing tools on the market-driven more and more limited, the pursuit of the leading enterprises need new marketing impetus. Microcode Marketing (MicroMarketing) through database marketing and direct marketing to help Cisco, Oracle, Germany’s BMW, China Netcom, the United States EMC Corporation, Hewlett-Packard and other leading companies in China to develop and acquire more new customers and so has achieved a lot. At present ‘micro-code marketing’ has not only the local database marketing leader in China, Beijing Century Marketing Consulting Co., Ltd. Micro-yards short (,) but the Chinese local database marketing techniques and marketing tools in miniature, ‘micro-code marketing’ has gradually been breakthrough in IT, telecommunications, medical, automotive, retail, health care, education and other fields, in the financial industry is also very popular. Banking Call Database Marketing China’s opening up the banking sector is one of the last several industries, with the WTO Agreement where the timetable for opening up China’s financial industry is approaching, the increasingly fierce competition in the banking sector. Foreign banks and domestic banks in the emerging Chinese market channels, outlets and the number of clients relative to the traditional big four commercial banks, often in a passive position, but the emergence of database marketing Queshi these innovative, new technology-based new bank found the marketing of a broad winning a small operation. China Minsheng Bank is a private joint-stock commercial banks. As the regulatory body to implement the 8% capital adequacy ratio requirements, banks are aggressively through increased personal financial planning services to input to attract more high-quality deposits, to make more profit, in order to increase the amount of own capital. However, Minsheng