Database Marketing- targeting customers gentle attack.docVIP

 PAGE \* MERGEFORMAT 12 Database Marketing: targeting customers gentle attack Black and white, is written ‘target precision, a vector of the’ target plate, a solid plug in the bull’s-eye Darts. That was the Focus Media CEO Tan Zhi in the office a classic picture. This scenario is not limited to his office, but also to almost all advertising practitioners. Previously, they list in order to win over more advertising, would say: ‘We are involved in the coverage of all cities. ‘Now, no one knows better so they will boast a slightly ─ ─ proudly:’ We have a huge database that can accurately find the consumer. ‘Or even from their mouths will emerge such as the’ target ‘,’ Focus’ to such a vocabulary. Yes, now into the world of targeted ─ ─ It has nothing to do with the medical treatment, it Cunhu in the marketing arena. Everyone is targeting businesses prey, even if you are a cash-strapped poor students. From the first day you own identity, no matter wherever you are subject to harassment of business, telephone, SMS, letters, e-mail and even voice, in life you can not escape these tools so that you can not Dunxing. Unless you escape a deserted island, or you are doomed to businesses hit by the target. Right business, the most difficult consumer marketing is not found, they worried that the missile, artillery, rifles, bows and arrows took turns bombing, dead fish the river only. ‘I wasted in advertising, but do not know where to waste’, this error is not too stupid, ‘not quite sure where consumers Hide’ is the biggest folly. This is a bit like a cat and mouse, consumers like to avoid like the plague to avoid the harassment of spam, while the consumer business was mad to want to dig. Although this game and confrontation is not hot, but this will no doubt affect the marketing performance. Businesses have begun to scratch one’s head: Shashi they do not escape our advertising? Database marketing is an art, precision strike approach is only suitable for the battlefi