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Dealers how to make better use of channels to create new wealth-
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Dealers how to make better use of channels to create new wealth?
Case: Henan Y City (county-level cities) of the small owner 6 years ago was a penniless small businessmen, but now, the small business owner is the city’s dominant instant noodle, and its marketing arm of more than 30 teams, 6 delivery vehicles, the company-oriented business model and so on, so that in their Y City, famously. How does he do that for?
In 1999, the first time the chance, from the provincial capital Zhengzhou, the failure of the small business owner through a friend met a noodle Manager Sun is responsible for the area, after talking about the small business owner feels the rapid development of instant noodles, the future has great potential, so he decided to concentrate on energy, focusing on the operation of instant noodle market. As the business setbacks, hand remaining 4,000 yuan, a serious shortage of funds, in which case, he decided to do first regional distributors of the two operators, namely from a regional dealer ship. Then, through the Manager Sun co-ordination, with the company’s marketing and promotional product shop truck, shop truck travel time, distribution of the payment together with the funds on hand knot to regional distributors, usually there is no Distribution truck, small employers will use its own pedal tricycle delivery. In this way, because of the small employer’s integrity and diligence, after six months, as sales soared, he bought a motor 3 for delivery, a year later, in the company under the guidance of Manager Sun’s plan, small employer has created a unique ‘two high a difference ‘(high-price, high promotion, product differentiation) and market operation mode, due to constantly changing promotions, the market a truly dynamic sales, sales of instant noodles is also advancing rapidly, profits are also more objective, in this situation Ding boss bought his first truck a liberation of the car apart from distribution, but also can be c
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