Depth of marketing strategies for the market to maintain growth.docVIP

 PAGE \* MERGEFORMAT 12 Depth of marketing strategies for the market to maintain growth To maintain the focus of traditional markets As an important marketing functions, market manufacturers maintenance work has been special attention is that an enterprise standardizing the market order, to achieve an important guarantee of its marketing strategy. For a long time, the market has been limited to maintenance work within the narrow and can not develop and grow the market and make a bigger contribution. Maintenance work on the current market, its focus is on maintaining market order, regulate dealer behavior, against the normal order of disrupting the market to ensure that manufacturers of products, brand, price, channels, regional management of the normal operation. Thus, in the actual work on the show the following characteristics: 1, heavy punishment than on preventing them. For a long time, the market is business people to maintain important duty. Therefore, the operations staff to spend considerable time and energy to tour the market, check the manufacturer’s policies, programs are being implemented, right price, FALSIFYING, terminal display, etc. Management is very strict, lest the region appear to disrupt the market order of the behavior . And as soon as there is no soft, quick penalties, rigid full. This is in sharp contrast with that, the dealer information, competitor information, consumer information without the timely and accurate understanding, therefore, the market’s response is always half a beat slower and can not predict the changes, let alone prevent possible case, and the vast majority of cases in the ‘too late’ state. 2, re-monitoring of light cultivation. In most cases, business people generally want to of course think of themselves as the market manager, at the same time out of distributors, retailers, and his team has no confidence in general will take a very strict control measures. From a marketing policy implementation, to the implem