Development of integrated marketing brand liquor.docVIP

 PAGE \* MERGEFORMAT 3 Development of integrated marketing brand liquor Annual ranking of China’s wine brands, there will be some small changes, but still the big companies sit tight ranking position. Compared with the past more in line with the top scientific and forward-looking, and more close to the international ranking of common practice, not only see sales and market share, more stress is placed on the overall strength of corporate brand soft and hard. The latest ranking is based comes from several aspects, including brand awareness, brand growth rate, continuing operations, enterprise profit ability, enterprise innovation, brand reputation, talent aggregation, and market share. China’s wine market than the liquor business but also have a long way to go, whether it is market share and the common people’s daily drinking habits, we need to guide these companies. Modern people increasingly focus on healthy eating and nutrition, the inevitable future of Chinese wine market is rapidly increasing trend, in the face of the invasion of foreign wine, Chinese wine enterprises should adjust the policy. we should recognize that our foreign wine brands is a very big impact, and now some coastal operators imported wines do very well, can be said to have occupied the high-end wine market, we all know that high-end market, the profit is very alarming, the domestic enterprises to improve the profitability of the business, occupation of the high-end brand is imminent. Changyu is the most worthy of all of China’s wine business role models, the brand covers almost the domestic high, medium and low market products to capture the domestic medium and small cities and rural areas. Changyu wine can be said to have been deeply hearts of the people, is truly The first brand of Chinese wine, Chinese wine culture is to set an example. Sino-French joint venture of the dynasty also has a good side of everyone to learn, no matter the taste or the marketing of wine has its own side.