Di bean Event- How the crisis public relations-.docVIP

 PAGE \* MERGEFORMAT 11 Di bean Event: How the crisis public relations? January 20, CCTV’s a theme for the’’Acne ‘pain’ reports, will ‘Di beans’ and owner - Quanzhou, Fujian Tsuneizumi Cosmetics Co., Ltd. (hereinafter referred to as Tsuneizumi company) into a’ guillotine ‘. According to this story, there are two main areas of questions: First, product issues, 040,011, and 050011 two batches of products have been found to contain prohibited substances chloramphenicol; Second, security issues, Di beans pox-speed elimination, What is Acne or disfigurement? Well, this similar to the SK-Ⅱ from excessive heavy metals in the ‘Di beans incident’, exactly how does a crisis public relations? ‘Di beans events’ origins and crisis public relations In fact, ‘Di beans incident’ had to be traced back to mid-August 2005, when a group of people the use of Hefei ‘Di beans’ face a few times to suffer allergies from the complainant. September 1, insignia and Provincial Health Department of Health Authority identified with the origin of randomly sampling a bottle of Tsuneizumi Cosmetics Co., Ltd., Quanzhou, Fujian’s ‘Di beans pox-speed extinction’ (batch of 040,011, the production date of 040229A) contain prohibited items chlorine sp Su. Center for Disease Control and Prevention, Jiangsu Province, or review the show: subjects of ‘Di beans pox-speed Consumers’ presence of chloramphenicol composition, content reaches 0.62%. ‘Di beans pox speed Consumers’ cosmetics for the first time while in Anhui the shelves filled with the major media networks. Immediately, the constant spring the company launched ‘Crisis’: letter to Anhui Provincial Health Authority, said the sampling of’ Di beans pox-speed consumer ‘is a fake on the market the company’s products, and require health supervision of the’ re-collected samples, re - test ‘. At this point, ‘false’ Di beans ‘have been punished for real’ Di beans ‘still brisk sales’ into this crisis of public relations solutions. It seems that alre