Dialogue Zhongshan Electrical Appliance Co. Ltd. Chairman Cai pick Omar II-VI.docVIP

 PAGE \* MERGEFORMAT 10 Dialogue Zhongshan Electrical Appliance Co. Ltd. Chairman Cai pick Omar II-VI Preface In 2007, the Chinese appliance market in two significant features: First, 34 flat-panel TV market, Quick Start, an increase of more than 60%, while previously the majority of people think, 34 times the market is still far away from the plate. The second is the rapid sales of 34 market refrigerator broke out, an increase of more than 100%, long-standing refrigerator market, placid, and the situation in the 34 completely broken. A new round of refrigerator market is large outbreak, brought about unprecedented opportunities for businesses, old businesses have expansion, and later influx. So, the next three years China will be what kind of refrigerator trend? What companies have the advantages can be expected to go further in this round of outbreak? Perhaps the experience of Zhongshan Omar Electric Co., Ltd. to give us some inspiration. In October 2006, Omar the first time in a unique way in public. That year, as an organization suspected of unfair selection, the state authority of the department decided to sell in China’s refrigerator market, the implementation of sampling as a result, a little-known brand jumped into the public eye - Omar refrigerator, the first time with Haier, the new flight together with leading brands such as Dengbang. Interestingly, when the media published the message out, when Omar Appliance Co., Ltd. in Zhongshan, yet know nothing about! In 2006, Omar officially landed in China after Omar refrigerator, two-thirds of exports of Europe and the United States, one third for domestic enterprises OEM. 2006 Omar refrigerators exported nearly 100 million units in 2007 more than 1.5 million units, making China one of the three refrigerator exports. Because it entered the domestic market late, a lot of people do not even have heard of Omar brand. However, in China, refrigerator sector, Omar can be described as an excellent reputat