Dialogue- Pharmaceutical PR Marketing.docVIP

 PAGE \* MERGEFORMAT 12 Dialogue: Pharmaceutical PR Marketing Medicine and health products companies do allow the use of mass media advertising communication activities, subject to increasingly stringent controls, so, public relations and marketing, medicine and health products companies began to get recognition and favor. However, in the specific operation, many business-to-the purpose of marketing, public relations, role, scope of application, such as the basic laws, there are many ambiguous understanding. What is a PR marketing? When do you need PR marketing? How to carry out public relations marketing? This is in front of us and needs to be clarified explore thousands of topics. To this end, a professional medical newspaper reporters and media organizations in the 21st century Fuk Loi, General Manager Lou Xiang-Peng, on the above issues were discussed. Here is their dialogue. Reporter: marketing and advertising than you think What are the characteristics of marketing public relations? How do you understand the role of marketing, public relations? Lou Xiang-Peng: PR marketing is pulled subtly closer relationship with consumers is to draw was to curry favor, is quietly and heart. Advertising is pushing, is directly pushing the brand and product selling points, value, is the open-outcry; PR marketing soft, gentle, objective, calm and collected, advertising is relatively hard, straightforward, patiently; The role of marketing, public relations for the products and brands to establish a good public opinion environment for the marketing campaign, from one side to start to expand its influence and the formation of reputation. The role of advertising in general is positive, the direct export brand or product information, such as core values, positioning, USP, added value, etc.; The essence of marketing, public relations impact of public opinion, so that public opinion in favor of corporate, brand, product sales promotion effect of the direction of manufactu