Doctors advice.docVIP

 PAGE \* MERGEFORMAT 3 Doctor’s advice Talking about the work of drug promoters, many people think that is nothing more than to spend money to allow doctors to open up their own drugs, medicines Promoters is a pure salesman, Mr. PR, public relations lady, and even corrosive black hand of doctors, this is really a great misunderstandings. Although many people do, and also received a profit, but they do not know, doctors and pharmaceutical companies do need to have good communication, and sometimes need to deeper communication. Because pharmaceutical companies for their own medicine, after all, but I know that the root Zhidi, drug Promoters should serve as a specific drug ‘experts’ and doctors deeper exchanges. A pharmaceutical sales staff, even if what he is master of marketing, if that did not know medicine, only know how to ‘send money’ to the doctors only knew that ‘research’ and I do not know ‘PR’, the long run, more harm than good. Drugs Promoters should also contact hospitals and pharmaceutical companies as the ‘messenger’ roles, he represents the pharmaceutical companies to help doctors clinical services for patients. This is where the true role of drug promoters. Only to understand this truth, can we do ‘drugs Promoters’ work, only to understand this truth, in order to train qualified pharmaceutical companies ‘drug Promoters’. Promoters should be established pharmaceutical companies specialized training institutions, training of qualified post-induction is very necessary. Training should include: full medical and drug knowledge and drug-related expertise, public relations, etiquette ... ... Hospitals and doctors what kind of drug Promoters like it? The first is a good drug manufacturers to send the Promoters, lousy drug specifically looking for crooked doctors is another matter. Secondly, the promoters should have a professional level, can be a useful complement to doctors lack of understanding of a particular drug. Furthermore, public relations c