Domestic appliance industry network marketing model worrisome.docVIP

 PAGE \* MERGEFORMAT 10 Domestic appliance industry network marketing model worrisome Although more than once spoken about the problems of network marketing, but I still want to look for the appliance industry devoted to the network marketing problems. At present domestic appliance brand in the process of carrying out online marketing, although very much hope the use of superior resources to achieve the degree of interaction and brand enhancement of friendship. However, due to its own network characteristics and network characteristics of the media lack of knowledge, in the implementation process over years of media resources through the portal, but at the core of interactive content design, multimedia resources, integration, Internet users to grasp the psychology and behavior a lot of mistakes, and then led to unsatisfactory results of network marketing. Therefore, this article will analyze the main problems existing in hopes of the advertiser’s online marketing activities help. From the marketing point of view, home appliance industry, marketing ideas and brand management are some of the conservative side, especially in the internet marketing knowledge and practice, their understanding of the current domestic home appliance brands will remain in the traditional media, to determine criteria to judge the media The value of level. So they always firmly believed that the media gateway is the most valuable. Therefore, the early home appliance industry, network marketing, we basically put image ads mainly related to the media. Such as Hisense, last year, often putting some button Sina Finance what channel, but the estimated effects of very well, so how this is not met. Also, in a professional home appliance site (for example, ** home network, the portal of what home appliance channel), hopes to influence as a potential target audience. From a practical point of view, how effective do not like, so the local appliance industry is not very enthusiastic about this, s